01
Hook options
Multiple opening angles can be planned so the brand can test pain point, benefit, routine, or social-proof messaging.
Toronto, Canada / UGC Creator for beauty, wellness, fashion & lifestyle brands
Iryna Kotelnytska
Short-form UGC for beauty, wellness, fashion, and lifestyle brands: product demos, routines, unboxings, ad-ready variations, and lifestyle photos built for organic social, paid testing, and product pages.
- Product demos
- Routines & unboxings
- Ad-ready variations
- Toronto-based
Paid collaborations, product seeding, and Canadian campaigns
Featured work
Beauty unboxing
Skincare routine
Fashion try-on
Lifestyle moment
Beauty / wellness / fashion / lifestyle UGC
Niches I create for
- Beauty
- Skincare
- Wellness
- Fashion
- Lifestyle
Built for brand outcomes
UGC that gives brands usable creative, not just pretty clips
Each concept is shaped around the campaign goal: a hook, product use, key message, CTA, and a format that can live on organic social, paid ads, product pages, or email.
02
Product clarity
The product is shown in hands, routines, texture shots, packaging moments, and real use cases so the viewer understands it quickly.
03
Ad-ready structure
Videos can be shaped with a clear beginning, product proof, benefit, objection handling, and CTA for paid testing.
04
Usage discussed upfront
Organic use, paid usage, whitelisting, raw footage, timelines, and revision scope are clarified before production starts.
Bookable deliverables
What a brand can request
A clear menu of assets for first campaigns, product launches, creative testing, and ongoing content needs.
01
Unboxing
Packaging reveal, first impression, texture/detail shots, and a natural reason to keep watching.
02
Product demo
Step-by-step use, benefit callouts, product close-ups, and a clear before/after or problem/solution angle.
03
Routine integration
Beauty, wellness, fashion, or lifestyle content placed inside a realistic daily routine.
04
Voiceover script
Scripted education for key benefits, objections, founder story, ingredients, or campaign messages.
05
Testimonial style
Creator-led review content with personal context, product specifics, and a trust-building takeaway.
06
Lifestyle photo
Clean product photos for social posts, thumbnails, email, website sections, and product pages.
Spec concepts, not fake case studies
Sample campaign concepts for Canadian brands
A clear way to show campaign thinking before real client results exist: objective, deliverables, usage, and why the creative angle makes sense.
These are sample creative directions, not client case studies, paid campaign results, or brand endorsements. Real logos and testimonials will be added only with permission.
Skincare launch
Texture-first routine demo
- Objective
- Introduce a skincare product through a calm daily routine that shows texture, application, and the moment it fits into the day.
- Deliverables
- 2 short-form UGC videos, 3 hook variations, 5 lifestyle photos, optional raw footage add-on.
- Usage
- Organic social, product page support, and paid creative testing in Canada or North America; usage term agreed before production.
- Why it works
- Canadian shoppers often need clarity before trust: close-ups, routine context, and simple benefit framing make the product easier to understand.
Wellness product
Everyday-use problem/solution
- Objective
- Show the product solving a realistic morning, gym, travel, or home-routine need without feeling like a hard sell.
- Deliverables
- 1 product demo, 1 lifestyle routine video, usage-rights option for paid social, caption notes for organic posting.
- Usage
- Organic social, creator-style ad testing, email creative, and Canadian product launch support with CAD budget range confirmed upfront.
- Why it works
- The format gives a brand multiple angles to test: pain point, benefit, routine, and creator trust.
Fashion / lifestyle
Try-on plus detail-led proof
- Objective
- Help a viewer picture fit, styling, texture, and everyday wear through creator-in-frame content and product detail shots.
- Deliverables
- 1 try-on reel, 1 styling reel, 6 stills for thumbnails/social, optional usage for paid ads or whitelisting.
- Usage
- Organic social, paid testing, seasonal campaign assets, and website sections for Canadian or cross-border brands.
- Why it works
- Combines visual polish with practical buying cues: fit, movement, styling ideas, and product detail.
About Iryna
Hello, I'm Iryna — a Toronto-based lifestyle UGC creator for beauty, wellness, fashion, and everyday-life brands.
I create short-form video and lifestyle photo that shows how a product fits into a real routine: unboxings, demos, try-ons, self-care moments, voiceovers, and product-led storytelling.
My background in journalism helps me find the simple story behind a product, and my social media marketing experience helps shape that story into hooks, angles, and content a brand can actually use.
The goal is polished, human content with a clear brief, clean delivery, and usage details agreed before production starts.
Curated work browser
Browse work by brand need
Switch by niche and see the kind of asset a brand can request: demos, routines, try-ons, lifestyle moments, and photo-ready visuals.
Beauty
Unboxings, skincare routines, texture shots, product try-ons, and self-care demos for beauty and skincare brands.
Beauty unboxing
UGC videoOrganic / paid test
Skincare routine
UGC videoOrganic / paid test
Self-care demo
UGC videoOrganic / paid test
Product try-on
UGC videoOrganic / paid test
Lifestyle photo
Why work with me
A creator who thinks beyond the shot
I combine warm lifestyle visuals with campaign thinking: what the viewer needs to understand, trust, and do next.
01
Story first
Journalism experience helps turn a product into a simple narrative with a hook, reason, proof point, and takeaway.
02
Campaign-aware content
Marketing experience helps align each asset with audience pain points, brand positioning, usage rights, and the platform it will run on.
03
Warm lifestyle aesthetic
The visuals feel calm, relatable, and product-friendly across beauty, wellness, fashion, and everyday home content.
04
Toronto-based creator
Available for Canadian product shipments, local Toronto opportunities, remote collaborations, and structured campaign briefs.
Simple collaboration process
A clear workflow from first brief to final files, with campaign details agreed before production starts.
Step 1
Brief
Share the product, goal, deliverables, usage rights, timeline, shipping details, and any do's or don'ts.
Step 2
Concept
I outline hooks, angles, shot direction, format, and any voiceover or message points needed for the asset.
Step 3
Create
Filming, editing, draft delivery, feedback, and final files are handled in an organized flow.
Packages
Starter Content
Custom quote
A focused first asset for a product launch, organic social post, product page, or paid creative test.
- 1 short-form UGC video
- Hook + concept direction
- Edited vertical delivery
- Usage and revision scope agreed upfront
Recommended
Plan a packageCreative Testing
Custom quote
A stronger package for brands that want to compare hooks, formats, objections, and product angles.
- 3 short-form videos
- Distinct hooks and content angles
- Product demo + lifestyle variation
- Optional raw footage add-on
Lifestyle Photo
Custom quote
Product visuals for brands that need clean stills for social, email, thumbnails, and site sections.
- Lifestyle product photos
- Creator-in-frame options
- Edited and ready to publish
- Shot list agreed before production
Let's build your next UGC asset
Send the campaign goal, deliverables, timeline, usage needs, CAD budget range, and shipping details. I will reply with the best content package and next steps.
A useful brief includes
Goal
Launch, paid test, product page, seasonal push, or organic social.
Deliverables
Number of videos/photos, raw footage, hooks, ratios, and captions.
Usage
Organic, paid ads, whitelisting, product pages, email, or website use.
Canada details
CAD budget range, product shipping, launch market, and timeline.
Replies within 24–48 hours with package options and next steps.
Social profiles
